Market Study

Using Public Investment
to Foster Private Development

Preface

The City of Winter Haven is located in Polk County in Central Florida. As the self-proclaimed “Chain of Lakes City,” the City of Winter Haven is nestled among 31 fresh water lakes, 14 of which are uniquely connected by a series of canals. Apart from its reputation as a city of lakes Winter Haven’s economy has become increasingly diversified, expanding beyond agriculture and tourism to include industries such as distribution and health care.

Key factors in creating a genuine and sustainable downtown are the following:

  • Building upon downtown’s two strongest assets - Central Park and historic Central Avenue
  • Capitalizing on the momentum of recent development projects
  • Building upon downtown’s historic character by implementing consistent design elements and standards

Details of each topic will be found in the PDF link below:

  • Introduction
  • Historic Overview
  • Economic Opportunity
  • Historic Core District
  • Central Park District
  • Library
  • Public Investment Fosters Private Development
  • Ritz Theatre
  • Downtown Design Guidelines
  • Chain of Lakes Trail Corridor
  • Winter Haven Area Transit – Bus Terminal
  • Conclusion


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City of Winter Haven, community partner
Bank of America
Brighthouse Networks
Bond Clinic, P.A.
Dodge of Winter Haven
Envisors
Gessler Clinic
Heart of Florida
Renee Butler Team
Six Ten Corporation
Straughn, Straughn & Turner, P.A.
SunTrust Bank
Urology Associates of Central Florida
Winter Haven Hospital

 

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