Grove Roots Brewing Co.

Grove Roots’ story focuses on our city, Winter Haven, FL, for its strong connection to the citrus industry. Over the years, we have seen a steady decline in the industry as groves are slowly disappearing. Grove Roots’ goal is to reclaim the persona of the lost citrus acres and keep the historical roots alive in central Florida. GRB will focus on preserving the old Florida culture by providing the flavor and story of the citrus industry through the beers we serve.


Gourmet Goodies

We are a Gourmet Cupcake & Bake Shop located in Winter Haven, serving Central Florida. Specializing in Gourmet Cupcakes, Custom Cakes, Our Famous Cookies, Fudge Brownies, Cheesecakes and Specialty Desserts.

We feature a daily selection of decadent sweets at the Bake Shop and take special orders for custom cakes and events. Contact us to schedule a consultation and tasting.

Carissa Hughes, Owner

Fire Restaurant

The Executive Chef , with his wife opened Fromage Steaks and Subs In Lake Alfred Florida in 2008. Due to the need for expansion of the restaurant and the menu, in 2013 they moved their restaurant to a larger location in Winter Haven Florida and “FIRE” was born.

With a much larger restaurant, full dinner menu, and a full liquor bar, Fire serves lunch and dinner 7 days a week.

Fire’s lunch menu includes allot of the most popular dishes from Fromage plus some wonderful additions. The dinner menu includes hand-cut Angus steaks, fresh seafood, pasta dishes, burgers, wings and some of the areas most wonderful appetizers and desserts.

Chef began a career as a Chef for Walt Disney World in 1992. He was given the opportunity to work in many different styles of service and ultimately found his calling at some of the company’s top fine dining restaurants.

Wifes background in restaurants dates back to her youth working in many different restaurants and ultimately graduating from Penn State University with a degree in Hotel and Restaurant Management

Most everything is made in house, all the dressings, sauces, handcut french fries…. when we say fresh food, just right, we mean it-

FIRE is commited to bringing you the freshest and best food, always cooked to order, and always a great value!

We invite you to come and experience a restaurant that is a cut above the rest.